Graziher Up Late 2021 Rockhampton


Event Info
20 March 2021
6pm start
18+ event
Ticket price includes access to the event, post event beverages and grazing table, mingling and networking, lucky door prizes and giveaways.
Upper Level, Headricks Lane, Rockhampton.
Event Attire
Be inspired, educated and informed. Join Graziher, Cahoots radio and our powerhouse speaker line-up for an “Up Late” panel session chatting all things business, rural and agriculture.
A key part to the success of the evening is our Panel session – featuring a powerhouse lineup of diverse women.
Panel Members
  • Susan McDonald (Super Butcher and freshly elected Qld Senator)
  • Sarah Becker (Principal Accountant at James Becker & Co and Grazier)
  • Ainsley McArthur (Grazier at Mystery park)
  • Elyse Reithmuller (COO at Fitzroy Basin Association)
Panel topic – “Storytelling & going mainstream – women’s role in the future of AG”
  • We hear a lot about the need to ‘tell our story better’, what exactly are we getting wrong?
  • A lot of criticism has come through on recent campaigns around ‘preaching to the converted’. How do we go mainstream with our messages and cut through with the everyday consumer?
  • Do people really need to deeply understand agriculture? Are we trying to hard and overestimating how much the average punter really cares?
After our panel session will be mingling, canapes and drinks until late – and leave with a jam-packed goodie bag.
Distribution: please note this panel will be recorded with the intent of distributing as a podcast, when Graziher launches its podcast later in the year.