Hide to Tide

“I continue to listen to our community, which now spans across Australia and beyond.” — Maddie Beatty, Hide to Tide

Born from a simple idea to create workwear that wears as well as it works, the company was founded in 2020 by four mates with a deep love for the land.

The story began in Clermont, central Queensland, a town where grit, heart and community run deep. The founders weren’t fashion designers; they were people who knew first hand the demands of life on the land.

They wanted to make shirts that not only felt and looked good, but also held up through the hard days. One of the group, Maddie Beatty, has now taken the reins and continues to grow the brand, launching a purpose-built, paddock-tested workshirt range made from soft but durable cotton.

For more details, go to hidetotide.com.au or @hide.to.tide