PHOTOGRAPHY ABBIE MELLE
Vanessa loves to knit and takes it with her everywhere, from the shearing shed to the polo.
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Merinos once again wander the NSW Southern Tablelands property of Greendale as Vanessa Bell pursues her vision to produce handknitted heirlooms from her own wool.
WORDS TRACEY PLATT PHOTOGRAPHY ABBIE MELLE
There are other hurdles to overcome before ‘wool-cam’ becomes feasible, but Vanessa has already cleared the first one — getting Philip, 54, to stock fibre sheep again. Like many others, Philip got out of wool years ago to concentrate on more profitable fat lambs, cattle and cereal crops, but today you’ll find 1000 merinos grazing across Greendale, the couple’s 930-hectare property at Breadalbane, near Goulburn.
The flock is integral to 49-year-old Vanessa’s vision for her online business, Sarah Jane Bond, which offers handknitted baby blankets and garments. While her products are currently made using pure wool from Bendigo Woollen Mills, Vanessa is frustrated she can’t produce her own yarn, which would be non-mulesed and ethically produced. “I want to achieve complete traceability, which is what the consumer wants, too,” she explains. “At the moment you go to all the trouble of growing sensational wool only for it to be shipped offshore, heavily processed and then, to add insult to injury, they send you back someone else’s wool. We were all geared up to send our wool to Italy, which is about the only place that offers traceability, then COVID-19 hit, so we’ve had to hold off for the moment. We urgently need an end-to-end wool processing plant in Australia.”
Sarah Jane Bond launched in 2017, a few years after the birth of the couple’s youngest son, Charlie, now seven (Charlie has three step-siblings: Georgia, 23, Camilla, 20, and Digby, 17).
The business is named after Vanessa’s great-grandmother, who knitted the baby blanket Vanessa relied on to keep newborn Charlie snug and warm. An avid knitter herself, Vanessa says she was struck by not only the durability of this treasured family heirloom, but the lack of anything of comparable quality.
“I realised there weren’t any beautiful cot-size or pram-size baby blankets made out of pure wool, they are either wool mix or polyester,” she explains. “I also love merino sheep, so I put two and two together, placed an ad in the local Gunning newsletter and by lunchtime I basically had a knitting team.”
“One of the most beautiful things about Sarah Jane Bond is that it empowers older women and recognises all their skills and experience,” Vanessa says. “I think it’s such a joy and a privilege to be learning from them.”
The patterns they use are steeped in tradition — a deliberate decision to pay homage to a disappearing craft. The more intricate designs can cost over $700 but when you account for the skill and time (sometimes months) involved to make them, plus the ability to hand it down through the generations, Vanessa says they offer good return on investment.
Sarah Jane Bond baby items are now found in homes across the country and as far afield as the French Alps. However, the business represents more than just a side hustle to the couple’s farming business, which includes Wirchilleba, an 8903-hectare cattle and organic wheat property at Gilgunnia, near Cobar, and a newly acquired 1618-hectare block, Moothumbill, near Nymagee.
“One of the most beautiful things about Sarah Jane Bond is that it EMPOWERS OLDER WOMEN and recognises all their skills and experience. I think it’s such a joy and a privilege to be learning from them.”
It’s also a serendipitous outlet for the skills Vanessa gained prior to meeting Philip at a polo event in 2012. Born and raised in Sydney’s Middle Harbour, Vanessa says she enjoyed a “fantastic, carefree childhood both on and in the water. But I feel like I’ve come full circle… Sarah Jane Bond was from Dubbo and whenever I’m out west I love the vastness and colours, so I feel like I’ve gone back to my roots.”
However, her post-school years were spent as far from western NSW as you can get — walking fashion catwalks from Milan to Tokyo. “That’s where my love of wool started, modelling for designers like Armani, Versace and Comme des Garçons… their use of merino was extraordinary, they really understood its capability, from heavier construction to really fine garments.”
This was followed by successful stints in finance, wine and media, but in 2007 the stress of a difficult divorce saw her temporarily lose sight in one eye and become plagued by anxiety. “I was on steroids and all sorts of things but nothing made me feel safe,” she reveals. “By sheer fluke I picked up my knitting needles again. Whenever I knitted I felt really good and that’s when the healing kicked in.”
Taught to knit by her grandmother, Ruby Bond, Vanessa is now developing a digital course on knitting for mindfulness and has taught French knitting at Charlie’s school.
And while #buyfromthebush and a story on ABC’s Landline helped business take off, Vanessa is careful to practice what she preaches. “I take knitting with me to polo matches or up the paddock when we’re cutting wood,” she says. “But my favourite place to knit is on our rambling old deck out west.”
For more information, visit Vanessa’s website or follow Vanessa on Instagram.
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