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Abi Cook-Singh was once a young bride on a fourth-generation family farm

Now a counsellor and company director, Abi Cook-Singh has practical advice for those navigating the dynamics of a multigenerational farm business.

We all see the world through our own unique lens, shaped by our experiences and roles in life.

 

My perspective has been influenced by being a wife, mother, daughter, daughter-in-law, friend, farmer, divorcee, employee, employer and businesswoman.

As a young bride aged 24 marrying into a farming family, I didn’t know what I didn’t know. I didn’t know what questions to ask or how to introduce myself to the perspectives, traditions and unspoken rules of a fourth-generation family farming enterprise. But what I have learned over the years is that successful rural family business is not just about succession, inheritances or titles, it’s about fostering relationships, embracing curiosity and maintaining adaptability over time.

I share my story with you as an invitation to see the world as I have. Through years of love, growth and transformation I developed a deep passion for rural communities and the creative multigenerational potential of rural family businesses.

My life on the land and 26-year marriage ended soon after the sale of the family farm in 2015; though we remained great mates and parents for our kids, we found that we were not equipped for such a change, and the emotional turmoil uncovered unasked questions and understanding.

Ten years later, I find myself thinking, “Am I still allowed to speak as a rural person or farmer on this matter?” Imposter syndrome hits hard.

 

Now remarried in a cross-cultural relationship with a blended family of five beautiful young adults in a not-so-rural environment, I’ve asked myself whether that part of me still exists, whether I still have a voice. The answer, thankfully, is a resounding yes!

It took a lot to get here: encouragement from my rural cousin, insights from my 2007 South Australian AgriFutures Rural Women’s Award*-winning research on rural mothers and daughters-in-law (a longitudinal study completed in 2023), and some good old-fashioned soul-searching. I’ve come to realise that a connection to the land never really leaves you; it’s etched on your skin, like sunburn after a long day in the paddock.

With time, I came to see the unique challenges rural families face, especially in business. The conversations I overheard in my community and in my work with farming families were eye-opening: debates about family expectations, succession plans (or lack thereof) and the burning desire to be heard. I often wondered, “Who really gets to make the decisions here?”

My time on the farm opened my eyes to the complex realities of family businesses, especially the fact that many farm families struggle with succession planning. The blur between personal relationships and professional roles fascinates me, and navigating those dynamics isn’t easy. But it’s crucial, not just for the success of the farm, but for the health and happiness of the families. My passion now lies in helping families find clarity in these murky waters. I’ve learned to ask the questions I didn’t know to ask as a young bride, and to support others in building stronger, more sustainable connections, both in business and in life.

Family businesses represent approximately 70 per cent of all Australian business and provide over 50 per cent of Australian wages — and rural businesses comprise a large proportion of this statistic — and this was the impetus to turn the Working Her Out longitudinal research findings into the start-up Working It Out Now. I formed the company to provide support services, present my research findings and develop a rigorous family business lifespan platform online.

Looking back, I’m grateful for every twist and turn that brought me to this point. I now know that it’s okay to carry the lessons and love from a past life while building a new one. Because at the end of the day, life’s about growing, isn’t it? And growth, like farming, doesn’t happen overnight, but when it does every single moment becomes worth it.

* In 2007 the award was known as the Rural Industries Research and Development Corporation Rural Women’s Award

Find out more about Abi’s research and generational family business support and assessment tools at workingitout.online

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